How Social Employees Can Help with Brand Marketing [INFOGRAPHIC]

How Social Employees Can Help with Brand Marketing [INFOGRAPHIC] What drives your brand? And more specifically your employer brand? A shiny website is great, job listings on LinkedIn is fantastic but you cant beat word-of-mouth marketing. If you have people talking about you as an employer, whether that be in person or on social media, youre probably doing something right. Some would argue that your workforce is the biggest marketing asset a company could have. By turning employees into ambassadors on social media, you can tap in to their organic networks. Employees are an overlooked marketing resource. Its time to start leveraging them. GaggleAMP Takeaways Roughly 15% of U.S. social media users trust posts by companies or brand on social networks sites. The collective reach of your employees posts far surpasses the reach of your company, just 60 employees can increase your companys reach by 1,000%. Employee posts have farther reach than company posts, due to the amount of filtering on company posts by social platforms. On average, 73.8% of the potential engagement on a social media post happens in the first hour. When your employees are leveraged to share posts, the engagement lifespan is extended by 4,200% thanks to your employees sharing over time. Have a look at the infographic below courtesy of our friends at GaggleAMP. RELATED: A Kickstart Guide to Employee Advocacy on Social Media

Tips For Writing a Resume That Works

Tips For Writing a Resume That WorksSo you are looking for ways to write a resume that works. There are many people who have done it. You will want to do your research so that you are sure you will be able to write one that will work for you. After you get it right, your future employer will see the results of your hard work and they will want to hire you for your excellent skills.So you will want to start with a strong grasp of what it is you want to do. If you have no idea where you want to go then you will need to find out. This will show that you have an interest in this field and that you know how to make it go forward.You should also have a good idea of how long you want to be in this career. You may think about a five-year option or you may be looking at something longer like ten years. You should always have a range of possibilities that you are considering. The next thing you want to do is develop your CV. This should include not only your education but also any other releva nt details.Next you will want to develop your CV with your particular skills and experience. Your CV should be two to three pages. The next thing you want to do is create a cover letter. Remember that a cover letter is not necessarily for the job; it is for the hiring manager.It is important to know how to write a cover letter for different jobs. It is even more important to know how to write one for the right person. The hiring manager does not care if you know how to write a resume that works for him if you cannot write a cover letter that has been properly translated.Making your resume stand out is not easy. This is why you should take time to craft a cover letter that has been properly translated. Every person who is looking for a job wants to have all the options covered. He or she also wants to know what kind of work he or she can expect.Reading and listening to what the person who will be hiring you has to say is essential. He or she wants to know that you have done the prope r research. You will want to take the time to use a form and create a resume that works and a cover letter that has been properly translated.This may seem like a lot of work but the truth is that the more time you put into your resume, the better it will work. It will work because it is a unique work of art and the style will be yours. When you are done creating a resume that works, you can rest assured that the hiring manager will want to meet you. After all, he or she is going to want to know what you can do for them.

College to Career Making the Transition

College to Career Making the Transition One of the toughest things that fresh graduates face is getting the student mentality out of their head. If youre on that very boat then understand this: being a learner for so many years could really leave a mark on you. Trying to get into a career is sometimes easier said than done! Chances are, youre going to encounter a dog-eat-dog industry once school is over. A lot of people are going after the same thing that youre pursuing and that simply means you have to look out for competition. Otherwise, youll be left behind. Here are some tips on how to ease that transition from being a student towards being a professional member of the workforce. Use Your Skills Wisely Studying for so many years should have introduced you to the real YOU. Knowing your strengths and weaknesses will benefit you a lot in the ever-competitive market of today. You need to utilize every weapon in your arsenal and improve on your flaws if you want to make it big. Youve learned a lot from school and now is the time to put those lessons to good use. Moreover, you could also try going out of your comfort zone and learn new skills in order to better your chances of being successful in the workplace. For starters, you could take on online courses and join forums and conventions that teaches niche abilities. School might be over but that doesnt mean you have to stop growing as a person! Be A Team Player The workplace of today is made up of numerous teams, and that also means youre going to work with people you love and hate. Letting your emotions get the best out of you is only counterproductive to your overall goal. Remember that youre not in your chemistry class anymore and that you cant always pick a buddy to work with you. What you need to do is to open up. Entertain people that you dont like and try to be civil with them. In addition to that, you can also try looking at the bright side of things. You might detest a person to their bones, but theres surely a redeeming quality that makes him likable on some level. Its not about you anymore, its about the work that you and your team are going to deliver at the end of the day. Build New Bridges Youll need new connections in order to grow your world. Dont get this tip wrong, for its not saying that you should leave your old friends behind. Instead, it simply states that you have a chance to meet new people who can help you in reaching your goals. Take that opportunity and see if it will turn you to a better version of yourself. Still, you can never be too cautious. Pick your friends carefully, and treasure them. Not all of your work mates will show their true colors. Some will try to fake things out in order to get in your good side. Use your head at all times and try to filter the people who are going to enter your life. After all, this isnt just about your grade or school reputation. Your career is always on the line and remember that its always better to be safe than sorry. Adjusting to your new life after college takes some effort. However, with the right amount of determination and open-mindedness, youre bound to conquer the workplace one step at a time. About the Author: Veronica Finch is a fresh graduate from New Orleans University who is currently working as a freelance writer for www.superiorpapers.com. She also contributes to various web sites in the hopes of making a name for herself in the writing industry.

Emotional Intelligence Case Study

Emotional Intelligence Case Study No organization on the planet has more recruiters working for them then the U.S. Department of Defense.   They have over 12,000 recruiters across 5,500 recruiting stations.   However, the enlisting numbers show room for improvement. Between 1987 and 1996 the U.S. Department Of Defense sent 2.2 million recruits to basic training.   Thats after losing up to 21% of those who were enlisted to start boot camp.   From there they would go on to lose 200,000 or 9% of recruits within 90 days of starting.   Another 700,000 would go on to fail to complete their first service obligation. It was pretty clear they could find a way to make the program more efficient and improve on the number of recruits staying active throughout their service. This prompted the government to look more carefully at how they selected recruiters.   Thankfully, there was one branch that seemed to have found a way to get the results the government wanted. The U.S. Air Force, Teaching the DOD How to Recruit In order to understand why the Air Force was in any position to teach the other branches how to recruit, you had to see their numbers. The recruiters from the other branches enlisted between 12 and 16 recruits a year.   The average in the Air Force was 32. The Air Force had the smallest number of enlistees to replace, coming in around 10%. The Air Force also happened to be the only branch with all of its recruiters serving as volunteers. Some admit that the reason for the high numbers was because the Air Force was the branch of choice, but the Air Force Recruiting Service attributed a large part of the success to their recruiting practices. So How Did The Air Force Recruit Differently? It is easier to see the differences by comparing the similarities. All military branches; Used experienced field recruiters Recruited from the same locations and populations Had competitive goals and award systems The secret tool the U.S. Air Force had, that none of the other branches were using were Emotional Quotient Assessments. How the Emotional Quotient Assessment Gave Them An Edge Last week I wrote an introduction to Emotional Intelligence and the assessments.   You might want to read that or download an Emotional Quotient sample assessment, so you can visualize what they were using. The Air Force used an Emotional Intelligence assessment as part of their screening process for recruiters.   They were able to find that successful recruiters scored significantly higher in emotional intelligence competencies of Assertiveness, Empathy, Happiness, and Emotional Self-Awareness. For less than the cost of putting one recruiter in the field, they were able to buy the assessment.   They went on to save $3 million annually as a result. How Did the Government Respond? After seeing the submission of this data from the Government Accounting Officer, the Secretary of Defense issued an order for all branches of the armed forces to adopt this procedure in recruitment and selection. How Can You Use Emotional Intelligence In Your Workplace? Whether you are an individual contributor or the owner of a business employing thousands, there are ways to benefit from these tools for each of you. We have an upcoming webinar March 17th at 9:00am PDT on Emotional Intelligence: Secret Ingredient to Workplace Success.   Those who attend will receive a free Emotional Intelligence Assessment If you run a business or team and want to learn more I suggest the following resources Visit our Emotional Intelligence hub site: Here we have a number of resources from case studies, webinars, free sample reports, and more. Download a Free Sample Emotional Intelligence Report: Look over a sample report to see if these would be a good fit for yourself or the organization Give us a call or email: If you have specific questions or want to purchase a report you can call us at 1-877-523-0212 ext 110 image courtesy of phxwebguy

Classroom Activities to Teach Resume Writing

Classroom Activities to Teach Resume WritingUsing classroom activities to teach resume writing is a great way to get started on the right foot. If you are a new entrepreneur with no previous experience, you can get your resume out to job seekers by doing this sort of work. Those who have been doing it for some time will tell you that it is a real boost to the bottom line. Keep reading to find out what sorts of things you can do.One basic activity is to create an article describing how your business works. When creating your article, make sure you do not ramble or sound like you are being overly repetitive. Use one, simple idea to explain your business, and include a couple of keywords to help people find your business. For example, you might say something like 'we design, build, and manage all types of web applications.' Make sure to spell everything out correctly so they can read your written description of how your business works.Next, make sure you use your resume to describe how you will get the people in your area to come to your business. When explaining how you will get them to come to your business, use phrases like 'we offer a one-time free trial; we want your feedback so we can continue to improve our service offerings.' This gives them a reason to go to your business, and get to know you before they hire you.Another thing that successful entrepreneurs use to explain their businesses is to use phrases like 'we provide'we believe in.' These phrases let people know that you are going to be different than other businesses in your area. People should be able to see that your business is going to give them more than they are already receiving, and that you are willing to do more for them than they are getting. So, it is important to be clear about what you stand for and be ready to sell them on your business before they even hire you.It is also helpful to have other information about your business included as well. For example, if you are a photographer, h ave photos of your business on hand as you demonstrate to the people in your area how your business works. You can also tell them about the types of photos you take, and how the price will vary based on the type of pictures you take. When you do this, you will be able to get people to come to your business, because they can see the type of quality of service you provide. After they see you deliver a job, they will be more likely to call you in the future.Another thing you can do to get people to come to your business is to explain to them how your company gets customers, and how you can make a lasting relationship with each of them. This is an ongoing process that you need to give examples of. People love to buy things from companies that can actually make something happen for them. So, being able to convince them that you can make things happen for them is a very big part of how you will succeed at getting them to your business.Teaching people the benefits of hiring you comes next. While it is good to have your business details listed, you need to tell people why they should hire you. Talk about the benefits of doing business with you, or tell a story that will make them believe that they would be making a great investment.Make sure to always be nice and enthusiastic when using these activities to teach resume writing. Not everyone is going to get you every single time, but when you start to get a few positive responses from your teaching, you will be able to use your own experiences to help others.

My Favorite FREE Online Career Tests When You Have No Idea What You Want To Do - CareerEnlightenment.com

My Favorite FREE Online Career Tests When You Have No Idea What You Want To Do LinkedIn 24 Facebook Twitter 20 Google+ Struggling to move forward in your career? Stuck because you have no idea what you want to do? Well, check out my favorite online career tests that will help point you in the right career direction. And, the best part is they’re FREE! (Some of them have premium options, but the free version is just fine!)Sokanu â€" This is my favorite career test because it is very visual, easy-to-use and free! Not only does it present you with a list of ideal jobs at the end, but it also explains what you can do with different degrees and links to job postings. The questions ask you to rank how much you would enjoy doing different activities. I recommend all of my clients take this because it’s informative and really enjoyable! Who knows, you may come up with some careers that you have never thought could be an option! Want to Read More Articles Like This One?Sign up here to receive weekly updates from Career Enlightenment, and never miss another pow erful job searching tip! SUBSCRIBE! You have Successfully Subscribed!We hate spam too. Unsubscribe any time. 16 Personalities â€" If you are a fan of personality tests and want to know why you do things the way you do, check out this test. This test isn’t as focused on careers but does offer general career suggestions for each personality type.My Next Move My Next Move is sponsored by the U.S. Department of Labor, and even though it’s affiliated with the government, it’s really useful. Not only does it have over 900 careers options to research and career tests, but it also has a special section for veterans looking to transition to civilian work.There are hundreds, if not thousands of career tests online, but these are my favorites. No matter what your results, it is up to you to decide what direction you want to career to go next. Use these as just another tool in your toolbox to make informed decisions! Good luck!

Managing The Cliff

Managing The Cliff Photo via Foter.com [Article republished from Mondays with Mike 1/8/18 email newsletter == Subscribe to get weekly newsletter in your inbox plus FREE REPORT] Most people go through life on autopilot.. They go to school, get a job, settle  into an industry, and progress through their career with hardly a thought about where they’re at, where they’re headed, and how to craft a career, business or life that is by their design  tailored to their unique skills, needs, and passions. But here’s the deal. Going through life that way it is highly likely youll be setting yourself up for a crash.  It is the same with careers, businesses or relationships.   What gets attention grows and prospers.   What gets neglected shrivels up and dies. And whether you realize it or not, everyone is subject to unexpected or unpredictable circumstances that will test you. This test I call The Cliff. Whether it is Career, Business or Relationship driven, the cliff is out there waiting to feed on the unsuspecting. So what is the cliff? It is a situation where your career, business or life (or all three) can be seriously derailed.   Setting you up for future financial catastrophe. When this hits you often have to scramble to keep from falling apart financially. So what are some examples of the causes? Career Cliff What can cause a career derailment?  Once you’ve built your career and skills and have hit your thirties, you shouldn’t be losing a job due to incompetence or things like attendance problems.  You know how to show up and get the job done. But there are things that may happen with your employer that could have a negative impact on you and your job.   And ultimately cause you to be out on the street, looking for a new job.   Totally unprepared. Down Business Cycle Increased Competition Commoditization and Pricing Pressures Business Sale or Acquisition Going out of Business Technology. Business Cliff On the business side there are similar ones that may not cause employee job losses but do have a major impact on the companys profits.   As a business owner you need to prepare for these.   And as an employee these may have an impact on you now or in the near future as they play out. Lack of a Compelling Company Vision No Communicated Competitive Advantage Limited Marketing No Diversification (all business with a handful of clients or tied to one key vendor) Lack of processes and procedures all info in employees’ heads Stagnating or Declining Sales Profit Margins being squeezed by commoditization and pricing pressures Staff Turnover Personal Life Cliff The personal side can often be more disruptive and unpredictable as the business causes.   With a business there are often warning signs with shrinking margins, staff turnover, and low sales.   On the relationship side it often sneaks up on people or comes out of the blue. Divorce Bankruptcy Health Issues Taking care of an ill family member So How Do You Plan For These? Planning for the worst case scenario is never fun.   It is often hard work. But planning appropriately can make the difference between a smooth transition with minimal financial impact and one that takes you down big time. Heres some things you can do to prepare. 1) Dont neglect your loved ones.    You only live once and even though you need to put food on the table, you need to prioritize family time or you could be putting your marriage and family at risk.   Divorce is something that can devastate someone both emotionally and financially and make recovery a multi-year process.   And during that time the financial toll is heavy. 2) Live within your means.    It is tempting to have the latest gadget, the nicest house, the cool toys, the vacations in Europe.   But if your paycheck ends tomorrow, do you have 6-12 months of savings to survive on while you work on landing a new job?   If you run a business and it has a downturn, can you finance it through a recovery? 3) Build and Diversify your skills and income streams.    Whether that means starting a side hustle, investing in real estate or stocks, building up your 401K, etc. you need to give yourself other avenues to cover the shortfall until you get yourself back on your feet. Need help in planning out any of these elements?   Contact me to discuss them.   It is never too soon to figure it out.   And bouncing ideas off someone other than family members or having someone hold you accountable can be key to making it happen.